Alta Vista Farm Hops Logo

Client: Self-initiated

This is a self-initiated logo redesign for Alta Vista Farm Hops, a hops farm in Central New York at the center of the historic 19th century hops growing region. I used the farm's three core values to guide the redesign. Quality: the logo should be well-crafted. Sustainability: the logo should be timeless. Community-oriented: the logo should be approachable, friendly, trustworthy, and safe. To execute these goals while being mindful of the farm's history since 1884, I used vintage inspiration, especially the typography on old farming equipment, to create this custom lettered solution.

Alta Vista Farm Hops logo thirt mockup
Alta Vista Farm Hops logo color
Alta Vista Farm Hops Logo tote bag mockup
Alta Vista Farm Hops logo sticker mockup
Alta Vista Farm Hops logo system
before & after
Alta Vista Farm Hops Logo before & after