The library branches are color coded in a gradient from BPL Orange to BPL Magenta to help orient users along the walking route. I just love that there are 26 library branches so we could label them from A to Z!
Each library branch has a spread where users can learn more information about the branch’s history, get their stamp, and take down notes & doodles.
The maps show walking routes between library branches, as well as public parks and landmarks, main street districts, and public transportation hubs. The sidebars on the left were inspired by airplane tickets and book spines.
The team requested a logo that featured the full walking route map to be used on the passport cover, in social media posts, and for a variety of giveaway items that even included medals! To meet this variety of purposes, I built out a flexible logo system that is in tune with the rest of the passport design.
Finally, it was a huge honor when the team asked if I’d design a new library card based on the BPL Passport branding. Each of the 26 library branches is included in the chosen design!