Boston Public Library Passport

Client: Boston Public Library

The BPL Passport is a physical "passport" available to pickup at every Boston Public Library branch. The passport includes 25 walking routes to travel between all 26 BPL branches, with a chance to get a passport stamp at each branch. The goal is to link the city with the library in a new way – by using library branches as the starting and ending points, users are guided through their city, whether traveling to familiar branches or neighborhoods they’ve never visited. I had the opportunity to work with a wonderful team on this project, including Librarians and members of the Library's Communications and Leventhal Map & Education Center teams. My responsibilities were the design concept and layout for the booklet, illustrations and stamps for each branch, the 25 route maps, and a logo for the BPL Passport.

Boston Public Library Passport Stamps

The library branches are color coded in a gradient from BPL Orange to BPL Magenta to help orient users along the walking route.

Intro spread
Faneuil to Brighton map
Central to West End map
Faneuil spread
Chinatown spread
South Boston to South End map
Jamaica Plain to Egleston map
Connolly spread

Each library branch has a spread where users can learn more information about the branch’s history, get their stamp, and take down notes & doodles.

Branch illustrations

Faneuil library branch illustration
Brighton library branch illustration
Honan-Allston library branch illustration
Central Library illustration
West End library branch illustration
Charlestown library branch illustration
North End library branch illustration
East Boston library branch illustration
Chinatown library branch illustration
South Boston library branch illustration
South End library branch illustration
Roxbury library branch illustration
Uphams Corner library branch illustration
Grove Hall library branch illustration
Fields Corner library branch illustration
Adams Street library branch illustration
Lower Mills library branch illustration
Codman Square library branch illustration
Mattapan library branch illustration
Hyde Park library branch illustration
Roslindale library branch illustration
West Roxbury library branch illustration
Jamaica Plain library branch illustration
Egleston Square library branch illustration
Connolly library branch illustration
Parker Hill library branch illustration

The maps show walking routes between library branches, as well as public parks and landmarks, main street districts, and public transportation hubs. The sidebars on the left were inspired by airplane tickets and book spines.

Faneuil to Brighton Map
Central to West End Map
South Boston to South End Map
Codman Square to Mattapan Map
West Roxbury to Jamaica Plain Map
Connolly to Parker Hill Map

The team requested a logo that featured the full walking route map to be used on the passport cover, in social media posts, and for a variety of giveaway items that even included medals! To meet this variety of purposes, I built out a flexible logo system that is in tune with the rest of the passport design.

BPL Passport logo system

Finally, it was a huge honor when the team asked if I’d design a new library card based on the BPL Passport branding. Each of the 26 library branches is included in the chosen design!

library card design
library card design