Client: Bytten

Being a jewelry company that sells Apple Watch and Fitbit band accessories, Bytten wanted a new logo to better match the feel of the jewelry, a balance of elegance and fun. The logo needed to feel special and beautiful, and of course, be functional in a wide range of applications. I began with pen and paper calligraphy and refined my way to the final, a logo that exudes grace and beauty without taking itself too seriously.

Jewelry box with embossed bytten logo
two phones with bytten website on one and bytten Instagram page on the other
before & after
bytten logo before & after