The Taylored Dog Logo Design
It was a joy to work with The Taylored Dog to create a logo that tells the visual story of Taylor's holistic & relationship based dog training business. The Taylored Dog empowers dog owners through education and support on how to be a leader, provide guidance, and provide fulfillment. Taylor was looking for a logo that reflects the personalized and tailored service she provides.
SCOPE
– Logo system
Creative direction
Thoughtful
Down to earth
Confident
Inviting
Approachable
Trusted
Knowledgeable
These personality keywords guided the look and feel of The Taylored Dog’s logo design. Taylor is an expert in her field and looking to attract clients who are excited to put in the necessary work to train their dogs. The logo needed to communicate this, while still being approachable and fitting for a business that works with dogs.
The final logo system features a classic, trustworthy, all-caps lettering with fun and unexpected details to add approachability.
Playful serifs mimic dog ears and add special detail to emphasize the letter “T”. The custom illustration of Taylor’s dog, Winston, is designed to be readable and attractive at any scale.
