The Taylored Dog Logo Design

It was a joy to work with The Taylored Dog to create a logo that tells the visual story of Taylor's holistic & relationship based dog training business. The Taylored Dog empowers dog owners through education and support on how to be a leader, provide guidance, and provide fulfillment. Taylor was looking for a logo that reflects the personalized and tailored service she provides.

SCOPE

– Logo system

Creative direction

Thoughtful
Down to earth
Confident
Inviting
Approachable
Trusted
Knowledgeable

These personality keywords guided the look and feel of The Taylored Dog’s logo design. Taylor is an expert in her field and looking to attract clients who are excited to put in the necessary work to train their dogs. The logo needed to communicate this, while still being approachable and fitting for a business that works with dogs.

The final logo system features a classic, trustworthy, all-caps lettering with fun and unexpected details to add approachability.

Playful serifs mimic dog ears and add special detail to emphasize the letter “T”. The custom illustration of Taylor’s dog, Winston, is designed to be readable and attractive at any scale.

Responsive logo system

The Taylored Dog logo system has a configuration for every context, from their website header to their Instagram avatar to their favicon.

“Sophia took my vision and brought it to life!

Sophia's entire process was incredible.Through each stage, she took into account the vision I was going for and was able to personalize it to me and my business. She was also just a joy to work with—super communicative and receptive. ”

– Taylor Richard