Boston University Wheelock Viewbook
I had the opportunity to work with the Marketing team at Boston University Wheelock to design their new graduate and professional programs viewbook. The team requested something energetic and fun, yet polished – professional without being overly serious. The confident pairing of blues with BU Red and mixing Plantin Bold Condensed with BU's primary font, Whitney, made for an eye-catching viewbook. Finally, I added subtle energy through angled corner details and layering.
SCOPE
– Editorial design
Color & typography
The color palette is fun and bright, while still being usable with a range of values from light to dark.
For typography, we chose clear and legible typefaces with a bit of a fun, casual hand for balance and cohesion.
