Bytten Logo Design
Bytten, a jewelry company selling Apple Watch band accessories, needed a new logo that better matched its brand image. The logo had to reflect the balance of elegance and fun emblematic of Bytten products and be functional in a wide range of applications. The final logo, which began with pen and paper calligraphy, is elevated and refined without taking itself too seriously.
SCOPE
– Logo system
Creative direction
Fun
Elegant
Unique
Beautiful
Energetic
These personality keywords guided the look and feel of the Bytten logo redesign. Bytten’s customers love customizing their Apple Watch bands with sparkly charms and accessories, so the logo needed to match this fun energy while still being sleek enough to appear next to Apple Watches.
To keep continuity with the previous branding, the "b" icon has a black background fill.
Bytten sells exclusively online, so website and packaging are two key brand applications.
