Natasha Fee Brand Design
Natasha Fee, an accomplished communications professional, needed a polished and fun brand identity to help take her already existing (but not formally branded) consultancy to the next level. We embraced bright colors, emphasized creativity, and created a custom illustration of a sculpture bust to attract the sorts of clients Natasha was seeking to work with.
SCOPE
– Logo system
– Typography
– Color
– Patterns
Creative direction
Professional
Creative
Approachable
Modern
Fun
These personality keywords guided the look and feel of the Natasha Fee Communications brand design. Natasha is looking to work with creative, open-minded, and mission-driven small teams. The brand needed to reflect their quirky, approachable, arts & culture related, and fun personalities.
The star of the final logo system is a custom illustration of a sculpture bust, Natasha’s main request for the logo design.
For added meaning, the illustration is loosely based on a sculpture by Gaetano Matteo Monti: “Iris as goddess of the rainbow.” As a messenger of the Olympian gods, Iris is a natural fit for the field of communications.
Responsive logo system
The Natasha Fee Communications logo system has a configuration for every context, from their website header to their Instagram avatar to their favicon.
Color & typography
The color palette is fun and bright, while still being usable with a range of values from light to dark.
For typography, we chose clear and legible typefaces with a bit of a fun, casual hand for balance and cohesion.
