The Taylored Dog
Client: The Taylored Dog
I had so much fun collaborating with The Taylored Dog to create a logo that tells the visual story of Taylor's holistic & relationship based dog training business. The Taylored Dog empowers dog owners through educatation and support on how to be a leader, provide guidance, and provide fulfillment. Taylor was looking for a logo that reflects the personalized and tailored service she provides.
Brand Personality
- thoughtful
- down to earth
- confident
- inviting
- approachable
- trusted
- knowledgeable
These personality keywords guided the look and feel of The Taylored Dog’s logo design. Taylor is an expert in her field and looking to attract clients who are excited to put in the necessary work to train their dog. The logo needed to communicate the weight of this without being too serious as to be unapproachable or unfitting for a business that works with dogs.
The final logo system features a classic, trusted all caps lettering with some unexpected and fun details to add approachability. Playful serifs mimic a dog with one upturned ear and bring special detail to the letter “T” for “Taylor.” The custom illustration of Taylor’s dog, Winston, is designed to look good at both small and large scales.
The Taylored Dog’s logo system has a configuration for every context, from their website header to their Instagram avatar to their favicon. The white version in the set was designed to avoid any weird inverting of the illustration.
